In this exclusive interview, Phil Story, Head of Distribution EMEA at Investors Trust, sits down with Naja Haddad, Founder & CEO of BLIS Global, to share insights from his 25 years in offshore financial services and more than two decades in the Middle East. Recorded during the BLIS Global Roadshow in Dubai, Phil highlights the growing importance of financial literacy, long-term planning, and building strong financial ecosystems. He also discusses Investors Trust’s long-standing partnership with BLIS and their shared mission to empower individuals, advisors, and families worldwide through education, collaboration, and sustainable financial strategies.

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