How to succeed in Latin America

International Adviser

Latin America has long been something of a conundrum for international financial services firms and insurers. The past couple of decades have witnessed a multitude of companies enter the market – only to pull out again for various reasons.

It remains attractive for both European and American companies, which view the region as a big opportunity. But they need to appreciate and respect that it takes more than just learning Spanish and/or Portuguese to succeed.

Kirsten Hastings spoke with Investors Trust and RL360 to get a better understanding of the barriers firms are facing as they try to break into the market and what it is that Latin American clients really want.

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